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Good Web Design Can Add a Personal Touch to Your Small Business Website

August 27th, 2018

People who do web development and web design can certainly be considered the craftsman of websites, particularly when it comes to boosting the recognition of small business websites. Creation of the proper presentation of the business goals is necessary to draw customers and create new business. Essential web design best practices include development of an interesting opening page that draws potential customers and at the same time gives enough information regarding the business to make those customers want to move on to the next page and then the next, until they are immersed in that businesses site and happily spend their money and time at that effective site.

Good web design and web development have other crucial implications apart from the aesthetics and ease of use. Building an attractive and efficient website for a business is only part of the package however, as the site must be optimized for the major search engines in order for customers to find the site. Being able to instantly find that small business on the enormous World Wide Web is a challenge that many sites cannot master, so they end up struggling along with little recognition. If the customers can’t find your business, then you both lose.

Specializing in niche developing of websites puts emphasis on localized or perhaps state specific businesses and spotlights them for clientele who are interested in what your business site has to offer. Beyond drawing a customer base the elements of a successful website include an attractive, useful, interactive site that aids the potential customer in finding exactly what they are searching for quickly and accurately.

The web design of a well made site would typically include:

  • Content: information and substance of a site must be relevant to that specific site, targeting the public and directing them to points of interest offered by the site.
  • User friendly: It goes without saying that the site must be easily navigable while reliable as well as simple to find the info wanted.
  • Appearance: Appealing, professional, and attractive without appearing overly flashy draws customers to a professional site.
  • Visibility: The site must, first and foremost, be visible and easily found by the major search engines and other forms of advertising media.

Use of Java, Flash, and various forms of multimedia are becoming part of most web browsers and the aim is to make sites more available without the need to add on additional plug-ins before enjoying the site. Whether customers want the latest in web design with all the bells and whistles for a dynamic website or they are content with static pages with little content change and a simpler layout, effective web development is integral to a successful business venture on the internet.

How Can Delay in Upgrading to a Responsive Web Design Hamper Your Business?

August 27th, 2018

The Marketers of today look at responsive web design as an essential tool for improving web traffic and increasing customer pool. It is not without a reason, as smart phones and other mobile devices are rapidly taking over as the primary channel for browsing the internet. The companies and businesses that have been quick to adapt and switch to responsive web design have been able to gain a substantial lead over their competitors that will help them stay ahead for a long time.

The business world has always been like this, even when the communication channels were not as advanced as they are now. It is never easy to catch-up when you allow too much of an advantage to the competitors by being slow or hesitant on the uptake. The best way is to avoid such a situation, rather than finding ways by which you can take back the lost ground, and to stay ahead, or at least, in line with the current norms or requirements of the market.

For staying ahead, the businesses need to analyze the demands, behaviors and preferences of their target markets, something that they sometimes fail to do and lose market share. The changing preferences of the customers can be an opportunity to get ahead of the competitors and can also be damaging, depending on how the businesses react to them. Quick analysis of the requirements and implementation of the actions can help the businesses get a considerably greater market share, whereas a delay in doing so will allow the competitors to benefit from the situation.

One such opportunity that has presented itself to the marketers and business owners is the increased usage of mobile devices for website viewership. What makes it an opportunity too good to miss, is the fact that it is not too costly for them to upgrade their web development to responsive designs. So all businesses, whether new or old should understand the importance of this opportunity and plan their web development and design a website according to the market needs without any delay.

An important factor that can stop business owners from switching to responsive web development is that it requires investment. What they need to know is the fact that this will bring definite improvements in their revenues in quick time, bringing them the ROI. Another important fact to understand is that usage of mobile devices is not a trend that will fade away, but it is a reality that is to stay and right actions taken today can benefit the business in the long run.

So, by going through the arguments, we can conclude that the businesses must design a website, or approach a web development firm that can help them in getting a responsive web design sooner than later, as further delay can seriously damage the results.

What Is the Use White Space in Your Web Design?

August 25th, 2018

White space also called as negative space is a very vital component in web development. White space if used in the right manner provides great visual appearance to the website. Before knowing how this can be used in web design, let’s understand what exactly it is?

It is the spacing between different elements on a web page. These spaces do not have content and also they do not have to be white in color. Rather it can be of any color or simply be the gradients, patterns or background objects.

What are the uses of White Space?

Improved Readability

Unlike the texts on other platforms, say a book or newspaper, the content on website has to be treated in a different manner. It is very important that the visitors on your website find it easy to read the content on your web page. Web designers pay special attention to this one point. They use negative space as a buffer to avoid the web page look cluttered at the same time make the content more readable.

Sharp Content Hierarchy

A web design which lacks sharp spacing and hierarchy is sure to be unimpressive. But with white space you can clearly differentiate between different elements on the web page. By increasing or decreasing the visibility of certain elements on the page, web designers can make elements like logo, navigation, headers and image slideshows in a clear hierarchy giving a unity of form to the web design.

This way all the elements on the web page will also gain an aura of importance, making it attractive for the end-user. If used in a loose manner, the white space might shift focus of the content and thereby become less effective.

Balancing Act

Web development is all about maintaining a fine balance among all the elements of the web page. It basically involves designing a web page in such a manner that each element gets its due space and importance. The visitor should not be bombarded with images or get carried away by one specific element on the web page. Negative space helps in differentiating between the header, footer as well as middle-ground content areas.

At the same time there are many websites where this has not been used in the right manner, giving the whole website cluttered look. Therefore it is crucial that you take the services of experienced web developers to get a balanced web design for your website.

Sophistication

Ultimately all the website owners want their website to look sophisticated. This can be easily achieved by using the negative space in an intelligent manner. One of the best uses is to add an element of sophistication on the web page can be seen on the webpage of Apple. They have strictly followed the dictum of “less is more” through which not only do they communicate what they want to, but also do it in a sophisticated manner.

If used in the right manner, white space can add an edge to your web design and help you garner better traffic and conversion rates. Power your website with effective use of negative space and see the change in your business.